CORPORATE SERVICES
DiversityInPromotions corporate service offerings extend the boundaries of thinking for
corporations to enhance their overall marketing/advertising services to potential clients.
These services include:
- Advertising via Internet, general media, events/associations,
colleges/universities, etc.
- Marketing Program targeted and delivered at the consumer and/or potential client
level
- Promotions designed to generate traffic, trackable results, hits, and buys
- Public Relations in relevant media outlets for our clients products/services
- Diversity Program Outreach to targeted minority and women owned businesses that
influence the current and future buying decisions of a large base of consumers as
well as meet current buying needs and specifications of the corporation
- Event Planning/Management (see Consumer-Level Reach below)
- Sponsorships opportunities in targeted venues with trackable results
- Endorsements opportunities
- Branding development and deployment of new, revived and sustaining
products/services
- Product Positioning
- Talent Placement using a vetted talent pool to provide the right message today and
tomorrow
- Retail-tainment using talent/artist to increase foot traffic at retail outlets and stores
CONSUMER-LEVEL REACH
Consumer reach requires meeting the consumer at the granular level through traditional
and non-traditional methods. Live programs are developed to drive the consumer
experience through sports, entertainment, music, Internet and events. A partial list of
capabilities and/or offerings includes:
- Overall strategy development and team management consistent with overall project
goals and objectives
- Idea generation and promotion concept design
- Program analysis, identification and selection
- Budget management and report processing
- Retailer program development and implementation
- Event logistics/promotion management and staffing
- Media partner selection, securing and maintenance
- Talent/artist/speaker selection, fee negotiation and travel management
- Strategic partners selection and management (Media, transportation, hotel, etc.)
- Creation of local marketing materials, print and video production and distribution
management
- Securing of venue/sites/permits/ insurance
- Securing of on-site demonstration personnel
- Collection, analysis and reporting of evaluation results
ATHLETES AND ENTERTAINERS
DiversityInPromotions offers programs for athletes and entertainers to assist them in
building for the future. Our services provide opportunities to partner with major corporations
and minority owned/small businesses for long-term, sustainable business opportunities. This
includes assisting in building upon images, name recognition, foundations, etc. with other
core DIP partners and clients for long-term financial success. Our services include:
- Endorsement Opportunities with major corporations in all types of industries and
venues
- Sponsorship Opportunities
- Foundation assistance, growth and management
- Business Exposure, Development & Training
- Investment and Business Operations Development partnering with established
businesses and corporations
- Public Relations with positive press in key media outlets
- Speaking Opportunities and Management
- Image Development/Management
MINORITY & WOMEN'S BUSINESS ENTERPRISE(WBE)
DiversityInPromotions is a certified minority business with the Dallas/Fort Worth Minority
Business Council. DIP has reciprocal certifications with numerous National Minority Supplier
Development Council (NMSDC) regional councils around the country. Our work with
corporations, athlete/entertainers and other minority businesses allows us to provide our
clients business development opportunities across the country. Our services include:
- Marketing and Product/Service Positioning
- Public Relations
- Business Development with sustainable opportunities with large corporate clients
- Funding Solutions through our Playbook Investors Network
- Business Coaching/Consulting for improved operations, marketing and position of
products/services
- Trackable results
- Speaking/Mentoring Opportunities
- Strategic Alliance/Joint Venture development and implementation
- Nationwide opportunities
- Certification Assistance/Direction
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